THE ASK
Create an eye-catching, high-energy experience that would resonate with Black audiences and communities across the U.S. to promote Walmart’s black-owned brands. Starting with a major activation at BET Experience (BETX) in Los Angeles, it then needed to be flexible and adaptable into a mobile tour format post-launch.
THE IDEA
The Shoutout was a vibrant, interactive space literally shouting out Black creators and brands from the firm. Attendees personalized wearable merch—T-shirts and totes designed by artists like Jae Tips and NickyChulo. The activation featured a design bar, gallery wall, oversized megaphone photo op, and giveaways of Black-owned products sold at Walmart, driving discovery, content sharing, and community connection.
THE SKILLS
Creative Direction, Spatial Design, Graphic Design, Touring Adaptation
BETX
Where it all began.
We launched The Shoutout at BET Experience in Los Angeles with a bold, immersive space that invited guests to design personalized merch, celebrate Black creators, and rep their favorites loud and proud. From megaphone photo ops to artist-led tote designs and community-sourced shoutouts, BETX set the tone for everything that followed.
Customizable Merch
Personalized Goodie bags
Shareable, larger than life photo-moments
Mobile Tour
From L.A. To The Streets
After a powerful debut at BETX, The Shoutout hit the road—reimagined as a mobile experience that brought Walmart’s celebration of Black creativity and community to festivals across the country. We kept the heart of the activation; personalized merch, custom artwork, and megaphone moments —but packed it into a sleek, shippable footprint that could show up anywhere and still make noise.
First stop: Broccoli City Festival.
